19/06/2018

BRANDED PACKAGING AND E-COMMERCE: THE NEW ERA OF USER EXPERIENCE

Today, and according to data from Dotcom distribution, 52% of users would repeat the purchase if the packaging is elaborate. This means that brands have a great line of communication with their target audience so they can strengthen their image and build customer loyalty. Now brands spend part of

17/05/2018

BUILD A SUCCESSFUL BRAND IN 2018 via DieLine

A few days ago, browsing TheDieLine to see the news in the sector, I found an interesting post by Lisa Desforges, Strategic Director of B&B Studio, and having won awards in terms of packaging and brand identity, it seemed to me to be an interesting post to bring to the blog, especially for those

01/02/2016

GEOMETRIC SHAPES IN PACKAGING

Sometimes leaving your comfort zone and putting your money on a different kind of packaging allows brands get ahead of their competitors. It is necessary for brands and designers to vouch for bold structural designs, which make a product stand out from the rest, which is both creative and functiona

18/01/2016

Beautiful fonts for free, Part II

After the extremely warm welcome our last post recieved about free downloadable fonts, here we are again with more. The first option we bring you today is a font designed by Christopher J. Lee (not to be confused with Dracula) which comes in nothing less than 6 variations: striped, thicker, thinn

15/01/2016

TRENDS IN PACKAGING via DieLine

A few days ago I visited the site one of my favourite blogs as far as packaging design is concerned, The DieLine, and I found a really interesting article by Grant Wenzlau. I thought it would be useful to do a little summary of the key points of the article. Let’s begin! During the past decade,