Sometimes leaving your comfort zone and putting your money on a different kind of packaging allows brands get ahead of their competitors.
It is necessary for brands and designers to vouch for bold structural designs, which make a product stand out from the rest, which is both creative and functional. Packaging has become an essential vehicle for communication and the following examples show how, with a bit of creativity and courage, a product can differentiate itself, to the point where even the consumer wants to keep the packaging.
Also, curious are the designs that many brands have started to bring to the table. Here in the studio we have decided to call it origami packaging. This ancient art of Japanese origin (also known as paper folding) is used to give an attractive look to the pack. The result is Japanese evocation, merged with the design and functionality of the products own retail appeal.
