04/10/2018

#TrendingPackaging: iridescent creativity

The world of packaging is constantly evolving; continually searching for new ways to catch the customer’s eye and stand out among the competition. One of the latest trends to hit the sector is iridescent packaging. Iridescence is an optical phenomenon that causes the colour we see to

22/06/2018

How to choose the best corrugated cardboard

We all worry about our package reaching its destination in perfect conditions. This is why we need to choose the corrugated cardboard box we need and know what types are available depending on the channels or flutes. And we can't just choose any, for it also affects the postage rates, so the right c

19/06/2018

BRANDED PACKAGING AND E-COMMERCE: THE NEW ERA OF USER EXPERIENCE

Today, and according to data from Dotcom distribution, 52% of users would repeat the purchase if the packaging is elaborate. This means that brands have a great line of communication with their target audience so they can strengthen their image and build customer loyalty. Now brands spend part of

31/05/2018

Who said that packaging could not be ecological?

What is the first thing you notice in a product? Its packaging! It can add a unique and different style that really sets it apart from competition and reinforces the meanings and values of the brand. Today, there are thousands of options and ways a brand can create its own identity and, in this p

17/05/2018

BUILD A SUCCESSFUL BRAND IN 2018 via DieLine

A few days ago, browsing TheDieLine to see the news in the sector, I found an interesting post by Lisa Desforges, Strategic Director of B&B Studio, and having won awards in terms of packaging and brand identity, it seemed to me to be an interesting post to bring to the blog, especially for those