19/02/2020

Design mistakes: how it does NOT have to be a packaging

Today's society is based on highly competitive markets and increasingly demanding buyers. That’s why brands are obliged to double their efforts to design a packaging that meets the expectations of their customers, in addition to attracting attention and accentuating the buying desire. Unfortunatel

08/11/2019

The importance of a Christmas packaging

The versatility of packaging allows to adapt it to every need, in the most creative way possible. Therefore, it is important to know how to take advantage of the different opportunities to make your packaging stand out, especially in magical times as Christmas. As those dates are just around the cor

25/10/2019

Advertising in tertiary packaging

Before we can analyze advertising and design in this type of packaging, we need to know what it is. Tertiary packaging is usually the box that protects the product inside it during a shipment. It may often go unnoticed in the design and production process, but it’s a very important eleme

07/05/2012

Insects you would want to eat

The patisserie Borinot de Barcelona has come up with packaging for its goods inspired by the name of its own brand. In catalan a borinot is nothing less than a flying insect, bumblebee style. The result are these little boxes with a wing closing and a Japanese style print, perfect for giving gift

02/05/2012

We don’t play guitars

The first tissues were invented way back in the 1920s under the clear premise they were to be used then thrown away. But does it also have to be the same story for the box? Could there be life beyond the common cold, which the box's tissues fail to survive? This is what Valerie L'Italien contempl