19/06/2018

BRANDED PACKAGING AND E-COMMERCE: THE NEW ERA OF USER EXPERIENCE

Today, and according to data from Dotcom distribution, 52% of users would repeat the purchase if the packaging is elaborate. This means that brands have a great line of communication with their target audience so they can strengthen their image and build customer loyalty. Now brands spend part of

31/05/2018

Who said that packaging could not be ecological?

What is the first thing you notice in a product? Its packaging! It can add a unique and different style that really sets it apart from competition and reinforces the meanings and values of the brand. Today, there are thousands of options and ways a brand can create its own identity and, in this p

05/09/2016

Flower Packaging

We can’t think of anything that’s trickier to package than flowers. Whenever we have this kind of project, we always feel the need to find something that does justice to the supreme beauty of a flower – a task which is far from easy. Additionally, if we bear in mind the fact that flowers have

10/05/2016

New Structural Packaging Gold: when packaging turns to gold

We have reason for celebration in Garrofé for our last book on packaging is available; New Structural Packaging Gold. Fully conceived, designed and written in our studio. This reasserts Josep M. Garrofé as a leader in the packaging world, due to, among other things, the creation of 5 other books t

30/04/2016

PACKAGING TO TAKE AWAY

At our lives’ current pace it is more and more common to find people who consume packaged food and processed or just take-away meals. These last ones have grown the most during the last few years. With the help of technology, ordering home deliveries or take-away food has become a frequent and eve