22/06/2010

Puma reinvents its packaging

Wave goodbye to the classic shoe box. This is the idea puma has had, brought to light by the studio Fuseproject, by redesigning the packaging of sports shoes. Also, the date found on their environmental impact is very positive and encouraging: around 65% less card used, without ink which interfers with recycling, and no plastic bag to take them home in.
Ethical, beautiful and inexpensive.

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