Though the hands of Leo Burnett’s agency (Australia) this incredible WWF campaign has been brought to us to make us aware of the plastic and chemical waste of our cleaning products.
The idea is based on substituting cleaning products and packaging in the house with alternative and natural packaging. The result makes for visual, creative and efficient packaging.
The campaign has been shown in different events as its own product but also as part of communication. In fact, you will often be encouraged to “take one.”
The campaign:
